Dark & Lovely / Softsheen

Dark & Lovely / Softsheen

The world’s most well known product range! We started the wave in NZ since 1995 and we are the only recognised and trained distributor for Softsheen and Dark & Lovely straightening Products.

The Dark & Lovely Relaxer System designed to leave your hair silky and straight for up to 3 months. Dark & Lovely No-Lye Conditioning Relaxer Systems are formulated for better straightening, softness, shine are healthier looking hair. Available in two strengths, Regular and Super.  Dark & Lovely also has a range of leave in conditioners, moisturisers and treatments for natural and relaxed hair.


No other children’s Hair Care Products offer so much comfort! Includes a relaxer for sensitive scalps all Mothers can use in total confidence. All products contain Aloe Vera and Panthenol to promote tangle-free soft hair resulting in softer, silkier and more manageable hair.

In addition to Dark and Lovely, Softsheen also manufactures Optimum Care, the anti-breakage range. For Men, Softsheen created the razorless shaving system Dark and Natural.



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 Children's Softening Oil Moisturiser
Keep your child's beautiful tresses rich, soft and glowing. The Softening Oil Moisturizer provides l..
$18.00 $18.00
African Pride Kids Relaxer
​Dark and Lovely Kids Beautiful Beginnings’ Perfect Performance Technology™ gives the desired straig..
$30.00 $30.00
Beautiful Beginnings 2-in-1 Shampoo & Conditioner
The 2-in-1 Shampoo + Conditioner is perfection made easy; it cleans, detangles and conditions for a ..
$10.00 $10.00
Beautiful Beginnings Curl Softener
Dark and Lovely® Beautiful Beginnings® No-Mistake® Curl Softener gently loosens curl patterns and en..
$30.00 $30.00
Dark & Lovely  Precise JAR 250ml with 100ML Neutralising Shampoo
New Advanced formular. Ready mixed, no Lye relaxer. Use as Dark & Lovely Relaxer kit. Reduces ri..
$25.00 $25.00
Dark & Lovely Cholesterol Treatment 900ml
Deep conditioning treatment from Dark & Lovely is now in Professional size!  An intens..
$35.00 $35.00
Dark & Lovely Cholesterol Treatment, 250ml
An intensive conditioning treatment that helps prevent split ends.  It gently detangles dry, da..
$18.00 $18.00
Dark & Lovely Magic Shave Powder/Shave Cream
A shaving powder (depilatory) formulated especially for men and WOMEN with coarse, curly hair a..
$18.00 $18.00
Dark & Lovely Magic Shave Razorless Hair Removal
Magic Shave is the razorless hair removal system for black men. The skin-conditioning formula featur..
$20.00 $20.00
Dark & Lovely Naturally Tea Tree Oil Loc & Twist Butter
Dark & Lovely Naturally Tea Tree Oil Twist & Loc Butter is specially formulated with tea tre..
$12.00 $12.00